{"id":3781,"date":"2025-12-27T06:02:17","date_gmt":"2025-12-27T06:02:17","guid":{"rendered":"https:\/\/fmminermag.com\/htdocs\/?post_type=issue-article&p=3781"},"modified":"2025-12-30T17:49:55","modified_gmt":"2025-12-30T17:49:55","slug":"driven-by-innovation-built-by-people","status":"publish","type":"issue-article","link":"https:\/\/fmminermag.com\/htdocs\/issue-article\/driven-by-innovation-built-by-people\/","title":{"rendered":"Driven by Innovation, Built by People"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”#f9f9f9″ max_height=”55px” custom_margin=”-20px||||false|false” custom_padding=”||40px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.5″ _module_preset=”default” text_font=”Fira Sans Condensed||||||||” text_text_color=”#2e3545″ custom_margin=”|||15px|false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″ admin_label=”DATE LINE” global_module=”3868″ saved_tabs=”all”]<\/p>\n

VOL. 08\u00a0 |\u00a0 ISSUE 4\u00a0 |\u00a0 Winter 2025\/26<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”50px||||false|false” custom_padding=”0px||0px||false|false” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_phone=”on” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_color_phone=”RGBA(255,255,255,0)” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;||”][et_pb_text admin_label=”Taviraj MAIN HEADLINE” _builder_version=”4.27.5″ _module_preset=”default” header_font=”Taviraj|300|||||||” header_text_color=”#b2a36f” header_font_size=”90px” header_letter_spacing=”-1px” header_line_height=”1.1em” custom_margin=”0px||5px||false|false” custom_margin_tablet=”0px||5px||false|false” custom_margin_phone=”|||35px|false|false” custom_margin_last_edited=”on|phone” header_font_size_tablet=”90px” header_font_size_phone=”50px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

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Driven by
Innovation,
Built by People<\/h1>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_text content_last_edited=”off|desktop” admin_label=”Fira Sans Condensed Regular SUBHEAD” module_class=”lighter-fira” _builder_version=”4.27.5″ _module_preset=”default” header_2_font=”Fira Sans Condensed||||||||” header_2_text_color=”#3d485e” header_2_font_size=”44px” header_2_letter_spacing=”-1px” header_2_line_height=”1.2em” custom_margin=”||5px||false|false” custom_margin_tablet=”-60px||5px||false|false” custom_margin_phone=”0px||5px||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” header_2_font_size_tablet=”44px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

New Ad Campaign Highlights Diverse Employment Opportunities at Freeport<\/h2>\n

[\/et_pb_text][et_pb_text admin_label=”Body Text” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Fira Sans Condensed|300|||||||” text_text_color=”#4d4d4f” text_font_size=”18px” text_line_height=”1.5em” header_3_font=”Fira Sans Condensed|600|||||||” header_3_text_color=”#4d4d4f” header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||false|false” custom_padding_tablet=”|125px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Freeport\u2019s next big message isn\u2019t about being foremost in copper.<\/p>\n

It\u2019s about what makes that possible \u2013 the people who power the operation and the drive that sets them apart.<\/p>\n

That message is being spread across Arizona as part of a new talent acquisition marketing campaign that includes billboards, commercials and social media ads built to grab attention and pull top talent in.<\/p>\n

Called \u201cIn Your Element,\u201d the new theme features Freeport employees and challenges outdated perceptions of mining by spotlighting the advanced technology, collaboration and sense of purpose that defines the company today.<\/p>\n

\u201cIt\u2019s about the people,\u201d said Nicholas Sbordone, Manager-Social Media and Marketing. \u201cIt\u2019s always been about the people. It\u2019s about showing the unwavering commitment of our employees and the work they do, so we can change the perception of mining for a new generation.\u201d<\/p>\n

The campaign draws insights from Proudly Creating Better Futures, which the company introduced last year to convey the full value of working at Freeport. Building on that foundation with a bold visual style and a modern edge, the new campaign captures what Freeport is about: a global copper leader driven by innovation and built by people who are exactly where they are meant to be.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”100%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fmminermag.com\/htdocs\/wp-content\/uploads\/2025\/12\/find-a-career.jpg” title_text=”find-a-career” force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#f6f5f3″ custom_margin=”50px||||false|false” custom_padding=”25px|25px|25px|25px|false|false” custom_padding_tablet=”25px|25px|25px|25px|false|false” custom_padding_phone=”15px|15px|15px|15px|false|false” background_color_phone=”#f6f5f3″ background_last_edited=”on|tablet” background_enable_color_phone=”on” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_color_phone=”RGBA(255,255,255,0)” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;||”][et_pb_text admin_label=”Body Text” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Fira Sans Condensed|300|||||||” text_text_color=”#4d4d4f” text_font_size=”18px” text_line_height=”1.5em” header_3_font=”Fira Sans Condensed|600|||||||” header_3_text_color=”#4d4d4f” header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||false|false” custom_padding_tablet=”|125px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span>The human element<\/span><\/h2>\n

Rollout of the entire campaign has been a balancing act, said Alisa Wren, Senior Manager-Talent Acquisition.<\/p>\n

While an effort was made to target the specific roles the company needs to fill now, the team was mindful of the sort of workforce Freeport will need in the future, as well.<\/p>\n

\u201cWe wanted to show real employees doing real jobs at real sites,\u201d Wren said. \u201cAt the same time, we also wanted to challenge the perception that Freeport is the same company that some of our parents and grandparents may have known. Today, Freeport is redefining what it means to be a mining company \u2013 innovative, forward-thinking and committed to shaping the future of the industry.\u201d<\/p>\n

It was a message that took months to refine \u2013 but that may have been the easy part.<\/p>\n

Capturing the authenticity across the spectrum of Freeport employment opportunities meant working closely not only with the creative team, but with the sites that would serve as the backdrop and talent pool for this new campaign. It required cooperation and coordination across departments to pull off, with dozens of production crew members on-site to stage the scene for moments that sometimes only appear on screen for mere seconds.<\/p>\n

But if it\u2019s successful, the team said, then this might be just the beginning.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_color_phone=”RGBA(255,255,255,0)” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;||”][et_pb_image src=”https:\/\/fmminermag.com\/htdocs\/wp-content\/uploads\/2025\/12\/2-px.jpg” title_text=”2-px” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” admin_label=”Row” _builder_version=”4.27.5″ _module_preset=”default” background_color=”#f6f5f3″ custom_margin=”0px||||false|false” custom_padding=”25px|25px|25px|25px|false|false” custom_padding_tablet=”25px|25px|25px|25px|false|false” custom_padding_phone=”15px|15px|15px|15px|false|false” background_color_phone=”#f6f5f3″ background_last_edited=”on|tablet” background_enable_color_phone=”on” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_color_phone=”RGBA(255,255,255,0)” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;||”][et_pb_text admin_label=”PULL QUOTE ” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Fira Sans Condensed|300|||||||” text_text_color=”#4d4d4f” text_font_size=”18px” text_line_height=”1.5em” header_2_font=”Fira Sans Condensed|500|||||||” header_2_text_color=”#3d485e” header_2_font_size=”30px” header_3_font=”Fira Sans Condensed|300|||||||” header_3_text_color=”#a36f58″ header_3_font_size=”30px” header_3_line_height=”1.2em” header_4_font=”Fira Sans Condensed||||||||” header_4_text_color=”#a36f58″ header_4_font_size=”14px” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||0px||false|false” custom_padding=”25px|25px|25px|25px|false|false” custom_padding_tablet=”|125px|||false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” custom_padding_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

\u201cWe wanted to show real employees doing real jobs at Reale sites. At the same time, we also want to challenge the perception that Freeport is the same company that some of our parents and grandparents may have now.\u201d<\/h3>\n

 <\/p>\n

ALISA WREN<\/strong> | SENIOR MANAGER-TALENT AQUISITION<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_margin=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fmminermag.com\/htdocs\/wp-content\/uploads\/2025\/12\/new-campaign.jpg” title_text=”new-campaign” force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Row” _builder_version=”4.27.5″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” custom_margin=”||||false|false” custom_padding=”||||false|false” background_color_phone=”#FFFFFF” background_last_edited=”on|phone” background_enable_color_phone=”on” custom_css_main_element=”display: flex;||flex-wrap: wrap;” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_color_phone=”RGBA(255,255,255,0)” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;||”][et_pb_text admin_label=”PULL QUOTE” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Fira Sans Condensed|300|||||||” text_text_color=”#4d4d4f” text_font_size=”18px” text_line_height=”1.5em” header_2_font=”Fira Sans Condensed|500|||||||” header_2_text_color=”#3d485e” header_2_font_size=”30px” header_3_font=”Fira Sans Condensed|300|||||||” header_3_text_color=”#a36f58″ header_3_font_size=”30px” header_3_line_height=”1.2em” header_4_font=”Fira Sans Condensed||||||||” header_4_text_color=”#a36f58″ header_4_font_size=”14px” background_color=”RGBA(255,255,255,0)” custom_margin=”0px||0px||false|false” custom_padding=”25px|25px|25px|25px|false|false” custom_padding_tablet=”|125px|||false|false” custom_padding_phone=”10px|10px|10px|10px|false|false” custom_padding_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

\u201cWe want to stand out from other mining companies, because Freeport is something different. When you look at our legacy, you see over 150 years of constantly redefining mining with some of the most dedicated, hard-working and innovative minds in the business.\u201d<\/h3>\n

 <\/p>\n

NICHOLAS SBORDONE<\/strong> | MANAGER-SOCIAL MEDIA AND MARKETING<\/h4>\n

[\/et_pb_text][et_pb_image src=”https:\/\/fmminermag.com\/htdocs\/wp-content\/uploads\/2025\/12\/i-addition.png” title_text=”i-addition” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_color_phone=”RGBA(255,255,255,0)” background_last_edited=”on|phone” background_enable_color_phone=”on” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”order: 2;||”][et_pb_text admin_label=”LASTING IMPRESSIONS Body Text” _builder_version=”4.27.5″ _module_preset=”default” text_font=”Fira Sans Condensed|300|||||||” text_text_color=”#4d4d4f” text_font_size=”18px” text_line_height=”1.5em” header_3_font=”Fira Sans Condensed|600|||||||” header_3_text_color=”#4d4d4f” header_3_font_size=”18px” header_3_line_height=”1.5em” custom_padding=”||||false|false” custom_padding_tablet=”|125px|||false|false” custom_padding_phone=”|0px|||false|false” custom_padding_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

<\/span>Lasting impressions<\/span><\/h2>\n

To measure that success, Sbordone and Wren will be watching a variety of metrics, including impressions, click-throughs, job searches and, of course, applications.<\/p>\n

In the meantime, they\u2019re already looking at how the effort can expand to create a seamless candidate experience – from the first interaction to the moment they apply. To make that happen, they\u2019re planning a full redesign of the careers site, incorporating the bold, distinctive themes developed for this campaign. With nearly two-thirds of web traffic coming from mobile devices, consistency across channels is critical, especially during that click-through.<\/p>\n

In the end, Sbordone said, the goal is to not swim in a sea of sameness.<\/p>\n

\u201cWe want to stand out from other mining companies, because Freeport is something different,\u201d he said. \u201cWhen you look at our legacy, you see over 150 years of constantly redefining mining with some of the most dedicated, hard-working and innovative minds in the business. We want to celebrate that.\u201d[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.5″ _module_preset=”default” width=”100%” custom_margin=”50px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/fmminermag.com\/htdocs\/wp-content\/uploads\/2025\/12\/fp-ad.jpg” title_text=”fp-ad” force_fullwidth=”on” _builder_version=”4.27.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#3d485e” width=”100%” max_width=”100%” custom_margin=”0px||0px||false|false” custom_padding=”0px|50px|0px|50px|false|false” global_module=”1861″ saved_tabs=”all” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_post_nav in_same_term=”on” prev_text=”Prev Page” next_text=”Next Page” _builder_version=”4.27.4″ _module_preset=”default” title_font=”Fira Sans Condensed|700||on|||||” title_text_color=”#FFFFFF” global_colors_info=”{}”][\/et_pb_post_nav][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":""},"categories":[21],"class_list":["post-3781","issue-article","type-issue-article","status-publish","hentry","category-winter-2025"],"acf":[],"_links":{"self":[{"href":"https:\/\/fmminermag.com\/htdocs\/wp-json\/wp\/v2\/issue-article\/3781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fmminermag.com\/htdocs\/wp-json\/wp\/v2\/issue-article"}],"about":[{"href":"https:\/\/fmminermag.com\/htdocs\/wp-json\/wp\/v2\/types\/issue-article"}],"wp:attachment":[{"href":"https:\/\/fmminermag.com\/htdocs\/wp-json\/wp\/v2\/media?parent=3781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fmminermag.com\/htdocs\/wp-json\/wp\/v2\/categories?post=3781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}